Your privacy matters. This page explains how Wine Fogg uses personal information when you browse the website, buy something, register a book or access member content.

Who we are

Wine Fogg is operated by ROWSCO Ltd, which is responsible for your personal information.

Registered office: 167–169 Great Portland Street, London, W1W 5PF.
Company number: 07966083.

For privacy questions or requests, please email orders@winefogg.com.

Information we collect

Depending on how you use Wine Fogg, we may collect your name, email address, telephone number, billing and delivery addresses, order details, payment references and correspondence.

If you create an account or register a book, we also process account details, book-registration information, membership status and access dates. We record newsletter preferences where you choose to receive marketing.

Technical information, such as your IP address, browser information and website activity, may be processed to operate and protect the website.

How we use your information

We use personal information to process and deliver orders, provide digital access, verify book-owner benefits, manage accounts and answer enquiries. This is generally necessary to fulfil our agreement with you or respond to your requests before a purchase.

We retain relevant transaction records to meet accounting, tax and other legal obligations.

We also use appropriate information to protect accounts, prevent fraud and resolve disputes. This is based on our legitimate interests in running a secure and reliable business, balanced against your privacy rights.

Required information is needed to fulfil the relevant order or service. Without it, we may be unable to complete your purchase or provide access.

Payment security

Payments are handled by third-party payment providers. Wine Fogg does not store your full card number or card security code. We retain transaction references, payment status and any limited payment information needed to manage your order, refunds and accounting records.

Emails and updates

We send practical emails about purchases, accounts and access where necessary to provide those services.

Optional marketing emails are sent with your consent. You can unsubscribe using the link in an email or by contacting us. Choosing not to receive marketing does not affect your purchases or membership benefits.

Sharing your information

We share information where needed with providers that help us process payments, print and deliver products, host and maintain the website, and send emails. For example, a fulfilment partner receives the details needed to deliver your order.

Information may also be shared with professional advisers or public authorities where necessary to meet legal obligations or deal with legal claims.

We do not sell your personal information.

Information processed outside the UK

Where using a service provider involves transferring personal information outside the UK, we must ensure that the transfer meets UK data-protection requirements. Depending on the destination and provider, this may involve an approved adequacy arrangement or appropriate contractual safeguards.

You can contact us for information about the safeguards applicable to your information and how to obtain a copy.

How long we keep information

We keep information for as long as needed for the purpose it was collected, taking account of legal obligations and any outstanding disputes.

Order and accounting records are retained for the applicable statutory record-keeping period. Account and membership records are retained as needed to administer your account and any continuing access or book-owner entitlement.

Enquiries and technical records are retained according to their purpose, including resolving outstanding matters and protecting the website. Information that is no longer needed is deleted or anonymised.

If you unsubscribe from marketing, we may retain a minimal record of that preference to ensure it is respected. Closing an account does not necessarily remove records we are legally required to keep.

Your privacy rights

Depending on the circumstances, you have rights to access and correct your information, request deletion, restrict or object to its use, and receive eligible information in a portable format.

Where processing relies on consent, you can withdraw it at any time. This does not affect processing carried out lawfully before withdrawal. You can object to direct marketing at any time.

To make a request, email orders@winefogg.com. We may need to verify your identity. Some rights have legal exceptions, which we will explain where relevant.

You can also raise a concern with the Information Commissioner’s Office.

Cookies and similar technologies

Cookies and similar technologies can support features such as your basket, login and website preferences. Where consent is required for their use, it must be obtained before they are used.

You can also manage cookies through your browser settings, although blocking necessary cookies may affect shopping or account features.

Updates to this policy

We may update this policy when our services or use of personal information changes. The current version will be available on this page, with additional notice where required.